Films Press About Contact Investor Log-In
ABOUT
Let It Play (formerly SRG Films) is a film finance and production company based in New York City and Connecticut and managed by Alex A. Ginzburg and Tony Lee. Our focus is on independent theatrical films with strong casts and strong distribution potential. We do not accept unsolicited scripts or pitches.
Alex A. Ginzburg
Co-Founder


Tony Lee
Co-Founder
Alex A. Ginzburg
Co-Founder / Producer
After graduating from University of Bridgeport, Alex A. Ginzburg worked at several corporations before founding entertainment websites WorstPreviews.com and PeliBlog.com. Another website, WorstStore.com was launched with the focus of selling DVDs, video games, and CDs with a shopping twist. The website sold a year later to a competitor.

Ginzburg then partnered with investors to develop several products, including SyferLock two-factor authentication software and a US Navy project focusing on revolutionary technology that would allow communication with submerged submarines. The latter placed Alex into a network of investors. Together they created a film fund managed by Let It Play (formerly SRG Films), with a goal of financing 2-3 films per year with budgets between $1 and $10 million.

Ginzburg's first attempted investment was into "Life of Crime," starring Jennifer Aniston and Tim Robbins. After developing the project for many months, involved parties decided to part ways. But soon after, Alex re-teamed with "Life of Crime" director Daniel Schechter for his "Supporting Characters" film, starring Alex Karpovsky, Melonie Diaz, Kevin Corrigan, Arielle Kebbel, and Lena Dunham. "Supporting Characters," which was solely funded by Let It Play, premiered at the Tribeca Film Festival in 2012 and is now available on DVD, VOD and Netflix.

Ginzburg is now working with Gersh and producer Tim Perell (World's Greatest Dad) to fund/produce "Geezer," directed by Lee Kirk (The Giant Mechanical Man). The new movie will star Green Day frontman Billie Joe Armstrong and is currently in pre-production in New York. The rest of the cast will be announced soon.

Ginzburg's upcoming projects include "Holding Patterns," from director Jake Goldberger (Life of a King, Don McKay) and producer Jim Young (The Words, Lovelace). It is currently in development with plans of going into production early 2015.

The other project is "Crossface," based on WWE wrestler Chris Benoit, who killed his wife and son before committing suicide in 2007. It will be directed by Vicente Amorim (Good, Rio I Love You) and is expected to go into production in 2015. "Crossface" will be the biggest film investment by Let It Play.
Tony Lee
Co-Founder / Producer
Tony Lee is a graduate of the NYU Stern MBA business program with over a decade experience of funding and growing innovative start-up companies, most recently boarding the award-winning Comotomo baby goods company, which has become a top brand in baby bottles and teethers.

Lee recently decided to jump into the world of film financing by creating a fund focused on developing 2-3 feature films per year through his Let It Play production company. He initially teamed with Alex A. Ginzburg for Daniel Schechter's Tribeca Film Festival hit "Supporting Characters" and is now financing "Geezer," produced by Tim Perell (World's Greatest Dad), directed by Lee Kirk (The Giant Mechanical Man) and starring "Green Day" frontman Billie Joe Armstrong.

Looking toward to 2015, Lee and Let It Play have joined three more projects. The first is the "Holding Patterns" comedy drama, from director Jake Goldberger (Life of a King, Don McKay) and producer Jim Young (The Words, Lovelace). The second is "Crossface," which will be directed by Vicente Amorim (Good, Rio I Love You) and tells the story of WWE wrestler Chris Benoit who killed his family and committed suicide back in 2007. The third film has yet to be officially announced, but is targeted for a summer start.

Lee lives in New York with his wife.
© Let It Play. All rights reserved.